+603-615 615 00

SEGi – BA (Hons) Business and Marketing Management


Pre-university programmes that bridge the gap between secondary school and university, and prepare students for university.


Marketing is an essential part of any business and its discipline is required for enormous success in today’s modern business environment.
Understanding basic and rising needs of an organisation and its target audience is a highly challenging skill; thus placing great demands for graduates of Business and Marketing like you.
The Bachelor of Arts (Hons) in Business and Marketing Management enables you to develop knowledge in understanding and analysing a business within a regional, national and international framework. The degree enhances communication and problem solving skills, often required in the marketing industry. As graduates, you’ll be ready to fulfill expectations of the employers with the education and practical skills gained throughout our programme.

Intake and Duration

All year 3 years

Entry Requirements

Foundation in Commerce, STPM (2 principals) / Pre-U / A-Level / UEC or equivalent
International students are required to achieve a minimum score of 5.5 for IELTS OR its equivalent (SEGi’s EPT / IEP)


Some of the popular majors & minors:

    • Employability Skills
    • Understanding the Business Environment – Part 1
    • Understanding Business – Part 1
    • English 1
    • Business Economics
    • Business Management
    • Contemporary Debates in Business Management
    • Understanding the Business Environment – Part 2
    • Understanding Business – Part 2
    (I) International Students
    (L) Local Students
    • Marketing Intelligence
    • Marketing Management
    • Responsible Business
    • English 2
    • Malaysian Studies (I) / Hubungan Etnik (L)
    • Business Placement Internship
    • Marketing Communications
    • Introduction to Strategic Management
    • Developing Career Prospects
    • Managing Information Systems
    Bahasa Melayu Komunikasi 3 (I) / TITAS (L)
    • Business Research Dissertation – Proposal
    • Applying Critical Reflective Practice
    • Consumer Psychology
    • English 3
    • Public Speaking
    • Entrepreneurship
    • Statistics for Managers
    • Co-Curriculum / Community Service
    • Business Research Dissertation (report)
    • Internet Marketing
    • Strategic Marketing
    Personal Health Management

Fee Structure(s)


Mode of Study Intake & Duration Fee Structure*
All year 3 years
  • Course Fees Contact University for more info
Compare Institutions

Our Sponsors