BA (Hons) International Business and Marketing – SEGISEGI UNIVERSITY & COLLEGES
Pre-university programmes that bridge the gap between secondary school and university, and prepare students for university.
This programme provides a critical perspective on what happens in organisations and explores
the roles of individual and business consumers in society. Students will learn essential business
skills and knowledge and the cultural impact of marketing on businesses, governments and
The programme encourages students to think independently and to challenge assumptions
about current theory and practice in international business and marketing.
Students will explore markets and consumer behaviour, develop research skills and learn to
plan and implement successful marketing strategies.
|STPM||minimum Grade C (GP 2.00) in any two subjects, and a pass in Mathematics and English at SPM level or any equivalent|
|UEC||minimum Grade B in 5 subjects including Credits in Mathematics and a pass in English|
SubjectsSome of the popular majors & minors:
SEGI UNIVERSITY & COLLEGES
|Mode of Study||Intake & Duration||Fee Structure*