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BA (Hons) International Business and Marketing – SEGI

SEGI UNIVERSITY & COLLEGES

Pre-university programmes that bridge the gap between secondary school and university, and prepare students for university.

Overview

This programme provides a critical perspective on what happens in organisations and explores
the roles of individual and business consumers in society. Students will learn essential business
skills and knowledge and the cultural impact of marketing on businesses, governments and
more.

The programme encourages students to think independently and to challenge assumptions
about current theory and practice in international business and marketing.
Students will explore markets and consumer behaviour, develop research skills and learn to
plan and implement successful marketing strategies.

Entry Requirements

STPM minimum Grade C (GP 2.00) in any two subjects, and a pass in Mathematics and English at SPM level or any equivalent
UEC minimum Grade B in 5 subjects including Credits in Mathematics and a pass in English

Subjects

Some of the popular majors & minors:

    Marketing

Fee Structure(s)

SEGI UNIVERSITY & COLLEGES

Mode of Study Intake & Duration Fee Structure*
Full-time
  • Course Fees Contact University for more info
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