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SEGi – BA (Hons) Marketing


Pre-university programmes that bridge the gap between secondary school and university, and prepare students for university.


The BA (Hons) Marketing will expose students to new technologies, product and service innovations of the marketing discipline. SEGi encourages you to learn techniques to become a flexible and skilled communicator. Our experienced academician will help you develop critical understanding of all the subjects to prepare you for the 21st century workforce.

Intake and Duration

All year 3 years

Entry Requirements

STPM A pass in STPM or its equivalent, with a minimum Grade C (GP 2.00) in any two subjects, and a pass in Mathematics and English at SPM level or any equivalent
UEC A pass in UEC or its equivalent with a minimum Grade B in 5 subjects including Credits in Mathematics and a pass in English
Sijil Tinggi Agama Malaysia (STAM) A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level


Some of the popular majors & minors:

    • Personal and Professional Development 1
    • Principles and Practice of Marketing
    • Financial Aspects of Marketing
    • Multi-channel Marketing
    Public Relations: From Concepts to Practice
    • Research Methods (MET)
    • Customers Insight and Research
    • Marketing Management
    • Strategic Brand Management
    • Personal and Professional Development 2
    Global Marketing Management
    • Contemporary Issues in Marketing
    • Strategic Decision Making for Marketers
    • Social Marketing
    • D irect, Interactive and Digital Marketing
    • Leading Innovation and Creativity
    • Dissertation

Fee Structure(s)


Mode of Study Intake & Duration Fee Structure*
All year 3 years
  • Course Fees Contact University for more info
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