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Bachelor of Business (Marketing)-Swinburne

SWINBURNE UNIVERSITY OF TECHNOLOGY SARAWAK CAMPUS

Pre-university programmes that bridge the gap between secondary school and university, and prepare students for university.

Overview

Marketing professionals need to understand their markets, research customers’ needs and wants and appreciate internal capabilities and objectives. In this course, students will explore the significance of marketing in the wider business context and how business results are achieved through the development and endorsement of a customer focus. Areas of study include market research, buyer behaviour, marketing metrics, marketing planning, advertising and promotion.

Intake and Duration

Jan 3yr
Feb 3yr
Aug 3yr
Oct 3yr

Entry Requirements

English Requirement IELTS = 5.5 TOEFL = 513 - 577 SPM = B MUET = 4

Subjects

Some of the popular majors & minors:

    Marketing

Fee Structure(s)

SWINBURNE UNIVERSITY OF TECHNOLOGY SARAWAK CAMPUS

Mode of Study Intake & Duration Fee Structure*
Full-time
Jan 3yr
Feb 3yr
Aug 3yr
Oct 3yr
  • Course Fees - Local Students RM 20,600
  • Course Fees - International Student RM 26,560
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