Bachelor of Business (Marketing)-SwinburneSWINBURNE UNIVERSITY OF TECHNOLOGY SARAWAK CAMPUS
Pre-university programmes that bridge the gap between secondary school and university, and prepare students for university.
Marketing professionals need to understand their markets, research customers’ needs and wants and appreciate internal capabilities and objectives. In this course, students will explore the significance of marketing in the wider business context and how business results are achieved through the development and endorsement of a customer focus. Areas of study include market research, buyer behaviour, marketing metrics, marketing planning, advertising and promotion.
Intake and Duration
|English Requirement||IELTS = 5.5 TOEFL = 513 - 577 SPM = B MUET = 4|
SubjectsSome of the popular majors & minors:
SWINBURNE UNIVERSITY OF TECHNOLOGY SARAWAK CAMPUS
|Mode of Study||Intake & Duration||Fee Structure*